Nordstrom Rewards Its Customers Essay Example for Free

Nordstrom Rewards Its Customers Essay Nordstrom is a great place to go shopping and receive rewards while spending money. Nordstrom shoppers automatically become members of Nordstrom’s Fashion Rewards program when they people sign up for the store’s credit. When each person accumulates 2,000 points, then they receive a $20 Nordstrom Note, a gift certificate redeemable for Nordstrom merchandise or services. In the book one of the questions is â€Å"what are the design characteristics of an effective loyalty program.† The structure of their loyalty program and how they use the data collected through the program to make informed product, marketing and customer experience decisions are key to its success. The store’s frequent customers will be able to get perks like custom shopping parties and tickets to in-store fashion shows after shelling out just half as much as they used to spend to qualify for rewards. Loyalty marketing is and should always be much bigger than points, thresholds or incentives. It is about changing and influencing behavior in a proactive manner that creates long-term brand advocates who, in turn, enter into a dialogue with the brand. Nordstrom’s program is effective for a number of key reasons. First, even the lower levels of Nordstrom’s loyalty program are engaging because they offer meaningful soft benefits and because it’s aspirational, members remain engaged; they aspire to be at the higher tiers in the program so they can get the bigger rewards. Another question asks is the Nordstrom program worth what it spends to reward customers. I think it does because when you reward your customers then they would want to come into the store and buy their supplies to build up their points. When they do that then they get awards. Example would be I have a credit card and I receive points, the more I spend then the more money I get off from that store. I use my card all the time and I go and pay it off. I would get a credit card from any store I shop at if they reward me to use it.

The Advantage Of Commercials :: essays research papers

The Advantage of Commercials It began in the early 1940's and to this day still is in many of our lives, even more so then before. It's the TV that I'm referring to. The TV started only as only musicals on it,. But eventually proceeded up to today's oriented world, with movies, sports, and violence. Today more than 98% of all households have a TV. Over 75,000,000 of TV sets are color. To how haw our lives depend on TV; according to A.C. Nielsen, America watches more than 7 hours per day. Many people say TV has many disadvantaged, like expensive commercials. For example, on 30 second commercials in the 1984 Super Bowl cost approximately 450,000 dollars. If you just look at the price it sounds costly, but in reality TV is one of the most cost-efficient media there is. Not only is cost an advantage of TV commercials, so are TV's impact credibility, selectivity, and flexibility. Television is powerful in may ways, mostly by having the ability to combine all major medial into one media called commercials. TV commercials are like direct mail because it comes directly to the consumer in his or her house. It is like the radio because TV has to have sound to make it powerful impact. It is also similar to print or newspapers because TV is able to show the product alone, in a setting, or in use. Finally, unlike any other advertising vehicle, TV can portray the object in motion while the other forms of media cannot. TV is believable mostly because of the old of "seeing is believing" an that is what TV does. Commercials have an unbelievable capacity to induce belief because of this old saying. The other major print that make TV commercial believable is that the actors make the commercials and A or the A+. What is meant by this is that when and actor uses a product on TV and has a satisfying look on his or her face, that's implying that the product is doing it's job effectively. Also the actors can demonstrate the product tooo The most common way to prove a product worthyness, is to test it against a well known competitor. All of these ways make TV commercials not only very believing, but also very persuading. The next quality that TV commercials have is that the commercials are selective. Commercials can reach any target audience. For example, if a commercial is toward children, the commercial will be played in between after school programs that the children like. If commercial is directed toward housewives, they will be played mostly during the midmorning and afternoon.

John Locke ideas Essay

How did ideas of Locke’s Social Contract influence the Declaration of Independence? John Locke’s ideas influenced the writing of the Declaration of Independence by the discussion of equal rights, purpose of the government, and what the people should do to an abusive government. Both in the Declaration of Independence and in the Social Contract John Locke, they list that men should have equal rights. Also they both state the purpose of having a government. Lastly, they say what the people should do if the government does not protect these rights. In the Social Contract by John Locke and in the Declaration of Independence they state that men have rights. In the Social Contract it says â€Å"Men have rights by their nature†¦ We give up our right to ourselves exact [revenge] for crimes in return for [nonjudgmental] justice backed by overwhelming force. We retain the right to life and liberty, and gain the right to just, impartial protection of our property. † Just as in the Declaration of Independence it says â€Å"We hold these truths to be [obvious], that all men are created equal, that they are [entitled] by their Creator with certain [mandatory] Rights, that among these Life, Liberty, and the pursuit of Happiness. † Therefore the Declaration of Independence got the idea Life, Liberty, and pursuit happiness from the Social Contract. Another idea both the Social Contract and Declaration of Independence have in common is the purpose of the government. John Locke’s Social Contracts States â€Å". Society creates order and grants the state its [purpose]†¦ The only role of the state is to ensure that justice is seen to be done† Corresponding to what the Declaration of Independence states â€Å"That to [protect] these rights, Government are [created] [by] Men, [coming] [from] their [own] powers from the [permission] of the [people]. † These writings both mean that the government has a duty to protect the rights of the people. The last thing John Locke did to influence the Declaration of Independence is he created the idea of what the citizens should do to abusive governments. â€Å"If a ruler seeks absolute power, if the acts both as judge and participant in disputes, he puts himself in a state of ear with his subjects and we have the right and the duty to kill such rulers and their servants. † this was the idea in John Locke’s Social Contract. This is very similar to what the Declaration of Independence, which says â€Å"That whenever any Form of government becomes destructive of these [rights], it is the Right of the People to [change] or to [get] [rid] [of] [it], and to [create] [a] new Government†. Both of these mean that if the government does not protect the rights of the people, the people can overthrow the government. How did ideas of Locke’s Social Contract influence the Declaration of Independence? John Locke’s ideas influenced the writing of the Declaration of Independence by the discussion of equal rights, purpose of the government, and what the people should do to an abusive government Men have equal rights is both stated in John Locke’s Social Contract and in the Declaration of Independence. Also they share the purpose of what the government should do. Lastly, they share the responsibilities of what the people should do in a abusive government.

The Need, Risks And Impacts - 1396 Words

FRACKING-â€Å"The Need, Risks and Impacts† Hydraulic Fracking, which is the extraction of natural gas which was earlier protected, has become a major problem today. It is an environmental as well as a health hazard. The large firms which are linked to fracking have tried to justify fracking by citing that the benefits of it outweigh the harm that it might potentially cause. But before buying that argument, it is important for us to understand if the idea of fracking is really good for a long term scenario. While we may be tempted to opt for convenience over longevity, we need to be really careful aboutthe future. This technique is not new but rather known from 1940s; but only in the last ten years there has been a fracking boom especially in†¦show more content†¦Ã¢â‚¬ ¢ In Pennsylvania, Ohio, south and eastern Texas, Arkansas, northern Colorado and Montana, fracking can use more than 9 million gallons of water. The EPA estimates one well in a coal bed can require anywhere from 200,000 litres to more than 1 million liters; while a horizontal well in a shale formation can use between 7.5 million to 19 million litres of water. b)What type of chemicals are used in the fracking process? Source: www.dmp.wa.gov.au/shaleandtightgas The chemicals used can be classified as hazardous, toxic and carcinogenic. Companies divulge little regarding the precise composition of the chemicals used, but it is known that there are approximately 700 known different chemicals used for this process. Although the fluid used in fracking is mostly water, some acids, emulsifiers and other chemicals are added to make the water more viscous and effective at fracturing the rock. These include guar gum, boron, zirconium, titanium, iron and polyacrylamide.Aside from such additives, the process of fracking also releases naturally occurring salts, metals, radioactive elements like barium and strontium and carcinogens like benzene. c) How does fracking affect surface and groundwater? It has been